Department of Operational Research;
University of Delhi;
Delhi;
India;
SBPPSE;
Dr. B.R. Ambedkar University;
Delhi;
India;
Market; Segmentation; Differentiated; Market; Promotion; Mass; Market; Promotion; Spectrum; Effect; Promotional; Effort; Allocation; Repeat; Purchase; Product; Line; Non; Linear; Programming; Problem; Differential; Evolution;