Apparatus and method for integrating enterprise market planning processes and information systems (EMP) with enterprise resource planning processes and information systems (ERP) in emerging brand companies

摘要

A method of establishing a new category in enterprise marketing planning (EMP) comprising of a self-contained, integrated, stand-alone system with three interconnecting subsidiary systems: Enterprise Market Planning (EMP) Modules, Competitor Signalling Environment (CSE) Portal and EMP Project Management (PMO) System through which integration of operational with market planning data and processes at strategic and/or corporate planning levels may provide enhanced market competitiveness to emerging brand and emerging market companies without sufficiently deep process/systems integration knowledge, experience and capabilities a business mission-critical central data integration and messaging system with built-in content, formats, rules, and processes to enable the optimisation of business strategies within existing Enterprise Resource Planning systems (ERP) through strategic intervention of the Enterprise Market Planning system (EMP), wherein the EMP System is configured to reduce the lack of convergence between operational and market planning processes for improved investment prioritisation in competitive market and brand performance an integrated, modular, and content-rich enterprise market planning system designed to accelerate organisational learning, collaboration and competencies in market and brand competitiveness processes from market and customer knowledge to communications and technology alignment, market performance measures, rules and formats via a single, unified data access and retrieval point and an integrated business information management system that may shape essential market and brand convergence behaviours enterprise-wide among assigned users within emerging brand and/or emerging market enterprises seeking to align business activities, investments, systems and competencies in the building of stronger and more globally-competitive corporate, product and service brands.