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CONTROLLING THE SERVING OF ADVERTISEMENTS, SUCH AS COST PER IMPRESSION ADVERTISEMENTS FOR EXAMPLE TO IMPROVE THE VALUE OF SUCH SERVES
CONTROLLING THE SERVING OF ADVERTISEMENTS, SUCH AS COST PER IMPRESSION ADVERTISEMENTS FOR EXAMPLE TO IMPROVE THE VALUE OF SUCH SERVES
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机译:控制广告的投放,例如以每次展示广告的费用为例,以提高此类服务的价值
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摘要
A (e.g., expected) performance of proposed ad placement is compared with a performance threshold (either an initial threshold or an adjusted threshold). The ad may be served if the expected performance meets the threshold (perhaps subject to additional conditions), but is not served if the expected performance is less than the performance threshold. Spend information of the ad so served is analyzed to determine if a target amount (budget) is expected to be overspent or underspent. If the former, the performance threshold is increased (and/or the ad performance value is decreased). If the later, the performance threshold is decreased (and/or the ad performance value is increased).
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