A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements——A Case Study of a Long Advertisement from Reader's Digest

摘要

Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.