METHOD FOR CONTROLLING AND ACCOUNTING OF PROMOTIONAL MEASURES

摘要

The method involves providing advertising measures which are provided with a distinguishable advertising message. A radio frequency identification (RFID) transponder is arrived, where the transponder is attached to an article at a place at which presence of the article is desired for advertising reasons. The transponder is automatically detected by a RFID reader, and certainty of the detection process is automatically communicated to a data-processing system that is connected with the reader by a data network. The detection process is automatically counted and assigned to a monetary value.