SYSTEMS AND METHODS FOR THE IDENTIFICATION, RECRUITMENT, AND ENROLLMENT OF INFLUENTIAL MEMBERS OF SOCIAL GROUPS

摘要

Systems and methods for the identification, recruitment, enrollment, andscoring ofinfluential members of social groups are provided. One or more consumer eventsis monitoredand analyzed by an event server. Data from these consumer events is thenpassed throughstandard and custom event models. Using these event models, a holistic socialnetworkingscore is computed for each consumer using a set of standard and custom scoringrules. Theholistic score may be used to compare individual consumers within a targetmarket group andcreate a consumer marketing panel with a high degree of social networkingvalue. Theconsumer marketing panels may then be segmented and used in various marketingcampaigns.Value assessments for consumers may be validated and refined continuously orperiodicallyusing participation data from a series of artificial or actual marketingcampaign events.