IMMERSIVE VISUALIZATION CENTER FOR CREATING AND DESIGNING A 'TOTAL DESIGN SIMULATION' AND FOR IMPROVED RELATIONSHIP MANAGEMENT AND MARKET RESEARCH

摘要

Embodiments of the invention include methods, apparatuses, and articles of manufacture for generating and using virtual reality simulations to conduct market research and related activities. An immersive visualization center may be used to manage relationships with customers, choosers, shoppers, and users. The visualization center may allow customers (or other relevant parties) to interact with virtual representations of products or solutions in a virtual reality environment appropriate for the product. The immersive visualization center may also include a physical mock-up of the environment and or products simulated by the virtual reality simulation.