Research on Creating Incentive-driven Tasks to Improve Knowledge Management in Sales Chain Relationships

摘要

This paper looks at a business solution that has been designed to improve product knowledge in a company's supply chain by creating incentive driven tasks to strengthen knowledge and communication links between members of the sales chain. Nonaka's theory of organizational knowledge creation is applied to this practical business solution in an effort to create a model for improving knowledge management strategy in the sales chain. This paper suggests ways of improving relationships along the sales chain by encouraging knowledge sharing and strengthening communication links along the chain by offering members of the chain rewards/incentives for their efforts. The paper also looks at technical solutions, using Internet-based knowledge management applications to support the knowledge sharing tasks and manage the rewards associated with them.