Auction manner and the system which utilize the bidding price which accompanies period, and the fixed unit cost which accompanies click and exposure, announcement offer manner and the system and rating manner and the system

摘要

Auction manner and the system which utilize the bidding price which accompanies period, and the fixed unit cost which accompanies click and exposure, announcement offer manner and the system, and rating manner and the system are disclosed. As for announcement offer manner, the announcement publication ranking which is decided on the basis of the period bidding price which is input from the advertiser, vis-a-vis the announcement of the advertiser is verified, through the announcement exposure field which accompanies the announcement publication ranking which was verified announcement of the advertiser the fact that the period when it corresponds to period bidding price it exposes is included, period bidding price, through the operator system, the advertizing outlays which accompany the exposure of announcement on the basis of the click unit cost (or, impression unit cost) and the number (or, the number of impressions) is decided of clicks which are really generated in period are computed.