MACHINE COMMUNICATION BASED MOBILE USER CUSTOMIZED ADVERTISEMENT SYSTEM AND METHOD THEREOF CAPABLE OF GUARANTEEING ACCURACY AND REAL-TIME PROPERTIES IN AN ADVERTISEMENT SERVICE

摘要

PURPOSE: A machine communication based mobile user customized advertisement system and method thereof are provided to directly create or change advertisement messages by enabling an advertiser to use an advertisement creation unit through a personal computer.;CONSTITUTION: A mobile terminal(400) receives advertisement messages from one or more wireless communication nodes(300). The mobile terminal extracts advertisement according to mobile terminal user situations by using profile information established by the user of the mobile terminal. The mobile terminal displays the extracted advertisement. The mobile terminal selectively transmits the extracted advertisement to one or more other mobile terminals.;COPYRIGHT KIPO 2012