ADVERTISEMENT SERVICE SERVER SYSTEM AND A TELEVISION BROADCAST RECEIVING SYSTEM ASSOCIATED WITH THE SAME, CAPABLE OF MAXIMIZING EFFECTIVENESS OF ADVERTISEMENT BY PERFORMING CUSTOMIZED ADVERTISEMENT OF A USER BASE AND AN ADVERTISER BASE

摘要

PURPOSE: An advertisement service server system and a television broadcast receiving system associated with the same are provided to perform TV advertisement in cheap prices by making an advertiser register the advertisement directly.;CONSTITUTION: An advertisement registration unit(110) receives a selection standard value by selection standards selected from an advertiser, the first access information expressing intuitively the minimum information of goods and the secondary access information expressing the detailed information of advertisement from an advertiser terminal. The advertisement registration unit registers the information as advertisement related information in a database(170). A metadata transmitting unit(120) transmits the advertisement related information at a meta data type to a service subscriber terminal.;COPYRIGHT KIPO 2010