GAP ANALYSIS OF THE CUSTOMER THROUGH THE SAAS SYSTEM DIAGNOSTICS AND BRANDING OF COMPANIES AND ITS SERVICE MODEL METHODS

摘要

PURPOSE: self diagnosis and blending method company and service model are provided via client GAP analyses SaaS (software is as service) system so that external management consultant with suggest branding direction client company because utilizing quantitative data. ;CONSTITUTION: investigation a company's input content uses application program. Customer is completed after investigation responds real problems. Applied analysis mutual deviation existing customer and desirable customers, and complete analysis client. ;The 2013 of copyright KIPO submissions;[Reference numerals] (A1) installation application; (A10) customer analysis data are finally stored; (A11) information of the company of pedestal is inputted; (A12) company of qualitative evaluation is inputted; (A13) company of quantitative evaluation is inputted; (A14) ideal consumer lifestyle is inputted; Analyze (A15) analysis of parent company; Last store company's analysis data (A16); It analyzes business characteristic (A17); (A18) business lift cycles is analyzed; (A19) tendency of customer is analyzed; (A2) input/storage (it is convertible to save customer data excel tables); (A20) economic sensitive traffic is analyzed; (A21) business analysis data are finally stored; (A22) Gap Analysis existing customers and desirable customers; (A23) analysis needs client; Finally (A24) stores customer's autoanalysis data; (A3) input/formation customer survey project; (A4) customer survey; (A5) customer survey registration is completed; (A6) customer analysis 1 (demographics); (A7) customer analysis 1 (psychographics); 3 (consumer lifestyle (A8) customer analyses); (A9) customer analysis 4 (STP); (BB) client's question and answer; Traffic direction (C1) company; (C2) consulting firm of company brand; Client seeks advice from (C3) positioning; (C4) target of company's Consulting Company; (C5) direction/method of company's sale is consulted; (C6) it is finally completed company trade diagnosis/negotiation; (DD) company; (EE) client; (FF) business consultant