Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis method

摘要

Nowadays, credit scoring is one of the major activities in banks and other financial institutions. Also, banks need to identify customers' behaviour to segment and classify valuable customers. Data mining techniques and RFM analysis method can help banks develop customer behaviour analysis and credit scoring systems. Many researchers have deployed credit scoring and RFM analysis method in their studies, separately. In this paper, a new hybrid model of behavioural scoring and credit scoring based on data mining and neural networks techniques is presented for the field of banking. In this hybrid model, a new enhanced WRFMLCs analysis method is developed using clustering and classification techniques. The results demonstrate that the proposed model can be deployed to effectively segment and classify valuable bank customers.