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DIFFERENTIATED TREATMENT OF SPONSORED SEARCH RESULTS BASED ON SEARCH CONTEXT
DIFFERENTIATED TREATMENT OF SPONSORED SEARCH RESULTS BASED ON SEARCH CONTEXT
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机译:基于搜索上下文的卓越搜索结果的差异化处理
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摘要
Methods and apparatus are described for presenting sponsored search results. A user is enabled to initiate a search from a context. The sponsored search results and organic search results are presented in a search results page in response to the search, an order of the sponsored search results and placement of subsets of the sponsored search results relative to the organic search results in the search results page having been determined with reference to contextual information relating to the context.
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