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Advertising effect measurement system , advertising effectiveness measurement terminal and advertising effectiveness measurement terminal for the program , as well as , advertising effectiveness measurement method
Advertising effect measurement system , advertising effectiveness measurement terminal and advertising effectiveness measurement terminal for the program , as well as , advertising effectiveness measurement method
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机译:广告效果测量系统,程序的广告效果测量终端和广告效果测量终端以及广告效果测量方法
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摘要
An object of the present invention is to provide a suitable advertising effect measurement system to measure low user and the willingness to buy , the advertising effectiveness of advertising media to target users with the potential needs . A mobile terminal reads the 2 -dimensional code from the advertisement medium , and based on the access information included in the two-dimensional code , and transmits the location information contained in the two-dimensional code in the advertisement effect measurement server . Advertisement effect measurement server receives the location information , and registers the position information received , to redirect the mobile terminal to the coupon issuance server . Coupon issuing server sends the coupon information to the mobile terminal . The shop terminal reads the coupon information that is displayed on the mobile terminal , based on the read coupon information , and sends the purchase information indicating that the purchased goods or services in the advertisement effect measurement server . Advertisement effect measurement server receives the purchase information , and registers in association with the position information purchase information received . [ Selection Figure ] Figure 6
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