Systems and Methods for Providing Multiple Versions of Subscription Content and an Option Within One Version to Upgrade to Another

摘要

Certain embodiments involve providing multiple versions of content to which a user can subscribe and an option within one version that allows a user of that version to upgrade or otherwise switch the subscription to another version of the content. For example, a “GO PREMIUM” command can allow a user to quickly and easily upgrade from within a basic version to a premium version. The premium version may have fewer or no advertisements and/or have additional or improved content. The option itself may identify the benefits. For example, in the case of a premium version that provides additional statistics not provided by a basic version, a button option within the basic version may have text identifying this benefit, e.g., “INTERESTED IN STATISTICS—GO PREMIUM.” As another example, the option may read “TIRED OF ADS—GO PREMIUM!”