Partner Marketing and Order Fulfillment Based on Partner Merchant Shipping Efficiencies

摘要

Embodiments are directed to a computer implemented method of selecting a partner marketing communication. The method includes receiving, by a processor circuit, data of a first order. The method further includes determining, by the processor circuit, a first fulfillment warehouse location for processing the first order. The method further includes identifying, by the processor circuit, partner inventory located either at the first fulfillment warehouse location or at a second fulfillment warehouse location. The method further includes selecting, by the processor circuit, at least one partner marketing communication based at least in part on a comparison of at least two of the following: a first parameter associated with shipping the first order; a second parameter associated with shipping at least one item from the partner inventory; and a third parameter associated with shipping the first order with the at least one item from the partner inventory.