Systems, methods, and computer-readable storage media that may be used to analyze user path data and determine price-competitiveness of offers reflected therein are provided. One method includes receiving user path data representing a plurality of user paths, each including one or more sales interactions in which a user was presented with an offer to purchase an item at an offer price. One or more user paths include conversion events in which the user purchases the item. The method further includes receiving competitive price data indicating one or more prices at which the item was offered for sale by one or more third party entities and determining a price-competitiveness metric for at least one of the sales interactions based on a comparison of the offer price with the competitive price data. The method further includes providing data based on the price-competitiveness metric to the content provider.
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