METHODS AND APPARATUS TO PREDICT ATTITUDES OF CONSUMERS

摘要

Methods, apparatus, systems and articles of manufacture to predict attitudes of consumers are disclosed. An example method includes obtaining purchasing behavior data associated with a consumer and obtaining product review data associated with a plurality of reviewers. The example method also includes identifying a set of reviewers from the plurality of reviewers based on a strength of relationship between each of the plurality of reviewers and the consumer. The example method further includes predicting, using a processor, an attitude of the consumer based on the product review data associated with the set of reviewers.