SYSTEMS AND METHODS FOR EXTRAPOLATION OF MARKET RESEARCH DATA

摘要

A method for extrapolating product market research data includes determining whether the market research data for two or more products includes a complete time series data set, for each product with a complete time series data set, performing a trend analysis on the obtained market research data for a respective product, and for each of the two or more products with an incomplete time series data set, applying one set of weighting factors. Decomposing the obtained market research data for the respective product into at least an unexplainable remainder, comparing the unexplainable remainder to a predetermined threshold, and either extrapolating the time series data of the respective product using an optimized triple exponential smoothing algorithm, or applying the one set of weighting factors for the time series data of the respective product. A system to implement the method and a non-transitory computer-readable medium are also disclosed.