Pull Marketing Innovation for Retail Shops

摘要

#$%^&*AU2017100118A420170316.pdf#####Abstract A pull marketing platform to attract shoppers to a shop's portal comprises a first attractor, called a lucky dip feature where a retailer, on a weekly or other period, provides a super special to a limited number of shoppers entering the shop's portal. The platform also comprises a second attractor, called a window shopping feature, which enables a shopper to browse through photographs of every item in the shop. It allows the shopper to select an item displayed on a shelf image and then submit the cropped image for further enquiries or online purchase or placing it on hold.D r a wing s .. ...... .... .. .. .. .. ..... .. ......... s .. -s.. ... ... ae xco m e ~ t. ..x........x..r.....x.:..x.:......... .............: .m . ..... ..-....... x....... u...... Find... C....ns!..ay.LuckyD.p.......Fa...d.e.....ers Iigure ~ ~ ~ ~ ~ ~ ~ ~ ~ .... 1:.C.ntr.sree..ho per.cn.slet.tei.soppngrego.whih.s.tord.n.cokes