CONSUMER PURCHASE INTENTION INFORMATION DRIVEN ONE-TO-ONE MARKETING COMMERCE PLATFORM MODEL

摘要

Disclosed are an onlineoffline linked omni-channel (O2O) marketing and commerce method, and an apparatus thereof. The omni-channel commerce method of the present invention comprises a step of storing and managing information for integrally managing offline store and online transaction (including a mobile product transaction) product information, and consumer and seller (including a store) information, thereby significantly increasing a purchase hit rate through one-to-one marketing for an individual consumer.;COPYRIGHT KIPO 2017