METHOD AND SYSTEM FOR AUDIENCE RATING AND ADVERTISEMENT EFFECTS BASED ON VIEWING BEHAVIOR RECOGNITION

摘要

The present invention relates to a method and system for analyzing viewer ratings and advertising effects based on viewer recognition based on image recognition based on image recognition through camera, efficient data collection method, and transmission method for transmitting collected data based on viewer recognition to audience rating and effectiveness measurement server / RTI According to an embodiment of the present invention, an audience rating and advertisement effect analysis system and a system for analyzing an advertisement effect based on a viewer behavior recognition method are provided. The viewer view and advertisement effect recognition system receives audience image of one or more viewers watching broadcast content, recognizes one or more viewers from the input viewer image, And an advertisement effect measurement server for generating advertisement effect measurement results by analyzing advertisement effects for each viewer individual on the basis of the viewing behavior measurement device for delivering the generated viewing behavior information and the received viewing behavior information,;