SYSTEMS OF INFLUENCING SHOPPERS PRODUCT SELECTION AT THE FIRST MOMENT OF TRUTH BASED UPON A SHOPPERS LOCATION IN A RETAIL ESTABLISHMENT

摘要

Here, systems or systems are provided for affecting shoppers while considering the purchase decision within the retail store by shoppers. Specifically, the method identifies the initial crucial moment and attempts to influence the shoppers for the first crucial moment of the shopper based on the location of the shopper in the retail store. The method sends an acceptable influential message and sends the message to a shopper tracking device via a communications network, which is in close proximity to the shopper during a shopping trip throughout the retail store.