An embodiment of the present invention relates to an art exhibition/art work recommending application service system based on big data analysis. The present invention comprises: a member terminal which is used by a member registered in an art curation server for recommending an art exhibition and an art work, receives member information including a member preference genre and a member preference price, transmits the member information to the art curation server, displays recommended art exhibition information and recommended art work information recommended from the art curation server, and includes an application for performing payment of an art work which is determined to be purchased by a member; an art curation server which periodically updates and stores art exhibition information and art work information, generates recommendation art exhibition information and recommendation art work information recommended to each member through big data analysis, and transmits the generated recommendation art exhibition information and recommendation art work information to the member terminal; and a wired/wireless communication network which provides wired communication or wireless communication between the member terminal and the art curation server.
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