CUSTOMER EVALUATION INFORMATION MANAGEMENT APPARATUS, CUSTOMER EVALUATION INFORMATION MANAGEMENT SYSTEM, CONTROL METHOD FOR CUSTOMER EVALUATION INFORMATION MANAGEMENT APPARATUS, AND CUSTOMER EVALUATION INFORMATION MANAGEMENT PROGRAM

摘要

To provide a customer evaluation information management apparatus or the like which can grasp an evaluation of a customer with high accuracy and can take an effective action for the customer.SOLUTION: The customer evaluation information management apparatus 100 displays questionnaire information on a terminal 50 of a customer based on usage information of the customer using a providing place P for providing a specific product and/or service, generates customer evaluation information on the providing place based on questionnaire response information input by the customer, and determines contents of customer usage promotion information for the providing place based on the customer evaluation information.SELECTED DRAWING: Figure 1