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Brand personality perception gap identification and gap closing recommendation generation
Brand personality perception gap identification and gap closing recommendation generation
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机译:品牌个性感知差距识别和差距闭合推荐生成
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摘要
Mechanisms are provided to implement a brand personality perception gap assessment engine. The mechanisms receive an inferred brand personality for a specified brand. The mechanisms further receive an intended brand personality for the specified brand. The mechanisms calculate at least one gap between the inferred brand personality and the intended brand personality. The mechanisms output an output indicating aspects of the at least one gap.
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