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MODELING SOCIAL AND EMOTIONAL BRAND-CONSUMERS RELATIONSHIPS
MODELING SOCIAL AND EMOTIONAL BRAND-CONSUMERS RELATIONSHIPS
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机译:建模社会和情感品牌消费者关系
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摘要
The embodiments of the present invention present a conceptual and methodological model that assists in characterizing, measuring, and managing social and emotional relationships between consumers and brands. The model is intended to serve as a working tool for firms to use in managing their consumer-brand relationships. This conceptual and methodological data model, assists in characterizing, measuring, and monitoring social and emotional relationships between consumers and brands.
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