DETERMINING BRAND LOYALTY BASED ON CONSUMER LOCATION

摘要

A method is provided for determining brand loyalty based on a user location. A computer determines a pattern of shopping for a user including specific locations of the user within a venue during a shopping event. The computer receives purchase data indicative of items purchased by the user during the shopping event. The computer cross-references the purchase data with the pattern of shopping. The computer determines that the user has a degree of brand loyalty based, at least in part, on the step of cross-referencing, wherein the brand loyalty is a calculated score that varies based on the specific locations of the user within the venue. A marketing campaign is developed based on said degree of brand loyalty of the user. The computer sends output indicative of the degree of brand loyalty to a marketer for developing a marketing campaign.