A web-based method for enhanced analysis of analytics setup and data

摘要

The present invention provides an automated method for assessing a website or application. The automated method includes: obtaining function data relating to the functions and options selected by the user of the website or application; accessing analytics data relating to the website or application; accessing the website data including HTML data; analysing the analytics data, website data and function data, using a set of heuristics assessing predetermined analysis points in order to audit the operation of the website or application and determine the performance of the website or application in relation to predetermined parameters relating to each analysis point; providing an audit score and report, derived from the outcome of said heuristic, including a prioritised identification of issues requiring rectification; and providing instructions on how to rectify the issues identified.