Method and apparatus for performing marketing and evaluation franchise based on electronic payment information

摘要

A method and apparatus for evaluating merchants and performing marketing based on electronic payment information are disclosed. A method for evaluating an affiliated store based on electronic payment information and performing marketing includes the steps of a marketing management server receiving payment information from a merchant store device of an affiliate store, a marketing management server requesting merchant store evaluation information from a user device corresponding to the payment information The marketing management server may receive the merchant evaluation information from the user device and the marketing management server may determine the marketing level for the merchant based on the merchant evaluation information