APPARATUS AND METHOD FOR ANALYZING INVESTMENT TASTES OF CUSTOMER USING DATA MINING TECHNIQUE BASED ON A MULTITUDE ADD POINTS OF THE PLURAL INDEX

摘要

The present invention relates to an apparatus for analyzing customer investment propensity using multi-value-based data mining of multiple indicators, wherein the customer's risk management propensity, investment period, income status, income stability, health, consumption propensity, asset level, asset type and debt The query information database is connected to any one of the main areas of the form and stored in a plurality of analysis query information connected to a plurality of evaluation areas corresponding to each of the main areas, and in response to an investment propensity analysis request of the client terminal. A query information providing unit which selects at least one or more of a plurality of analysis query information and provides the same to the client terminal, and when response information about the analysis query information provided to the client terminal is received, the provided analysis query A score calculator configured to calculate a score for the plurality of evaluation areas connected to the information; An evaluation score for each evaluation area may be calculated by using a score for each evaluation area calculated by the score calculator, and the investment propensity information generation unit may generate an investment propensity information of the customer based on the calculated evaluation score. .