System, method, and program for supporting qualitative research

摘要

[Problem] To improve the convenience of an interview in a qualitative survey. A qualitative survey support server 10 according to an embodiment of the present invention supports a qualitative survey involving an interview with a consumer via an information processing terminal 30 connected via a communication network NW such as the Internet. To provide a qualitative research support service. The server 10 realizes communication (video chat and text chat) between the participant and the moderator through the participant screen and the moderator screen, and the moderator through the moderator screen and the requester screen. Since the communication (text chat) between the requester and the requester is realized, the moderator advances the online interview with the participant, and the moderator and the requester discuss the progress of the interview ( For example, the requester can instruct the moderator). [Selection diagram] Fig. 1