Determining feature importance and target population in the context of promotion recommendation

摘要

A system, method and computer program product for determining a target population to be subject to a promotion or offer of goods/services. The target population is determined that strongly prefers a given promotion, while also making sure the target population represents a sizable number of consumers such that profits may be maximized. The system provides an output solution listing available promotion options and one or more corresponding target groups based on solving an optimization problem that incorporates, prior obtained most important customer features for each promotion using historical promotion data and statistics measures. The system may automatically initiate a promotion offering to each of said customers by communicating the promotion to the members of the targeted group of people, wherein a percentage of future transactions to which the promotion is offered is expected to exceed a threshold level.