Method and apparatus for inducing user's behavior based on analysis of user's behavior data using AI learning model

摘要

According to one embodiment of the present invention, provided is a method for inducing a user behavior based on an analysis result of the user behavior data by using an artificial intelligence learning model. The method comprises: a step of acquiring behavior data for all time series behaviors of the user accessing a unified platform; a step of calculating a probability of success indicating whether the behavior data of the user reaches the target data determined by an integrated platform manager by using an artificial intelligence model; a step of determining the user as a predestinator for success when the probability of success of the behavior data is determined to be greater than or equal to a threshold value; and a step of providing a customized event to the user by predicting a first behavior capable of increasing the probability of success of the user determined to be the predestinator for success.