Television Programming for Children: A Report of the Children's Television Task Force. Volume 1: Overview

摘要

The FCC began its study of children's television programming in the early 1970's. In 1974, the Commission issued its Children's Television Report and Policy Statement. This report provided guidelines to be followed by commercial TV broadcasters in providing children's programming, and outlined policy changes and additions regarding television advertising aimed at children. In 1978, the Commission reactivated the Children's Television Task Force to review changes that developed since the 1974 Policy Statement. The Task Force found that the television industry has generally compiled with the advertising guidelines, but generally did not comply with the programming guidelines. The Task Force found: (1) Little progress has been made in providing more programming designed for the specific needs of children; (2) Network affiliates air the bulk of their children's programming on Saturdays, and (3) there has been no substantial increase in the amount of age specific and educational/informational programming.