Preliminary Market Potential Indexing Study of the United States for Direct Gain in New Single-Family Residential Construction

摘要

The evaluation of the market potential for passive solar designs in residential new construction offers an attractive counterpart to the numerous market penetration assessments that have been performed over the last four years. Market penetration analyses have generally concerned themselves with the long run adoption of solar energy technologies, while Market Potential Indexing (MPI) addressed here examines the near-term attractiveness of solar. The MPI method is briefly reviewed, followed by specification of six attributes that may characterize the residential single-family new construction market. Raw attribute data for each of the six is presented for 220 regions within the United States. Attribute weighting functions are constructed from the perspective of consumers, producers or home builders, and the federal government. Preliminary results from these three perspectives are portrayed for a fixed sized direct gain design. (ERA citation 06:021746)