Agricultural products impacted by unique constraints

摘要

Last month I introduced readers to the concept of target markets and discussed some of the pros and cons associated with each market segment. This month I will provide readers with a discussion of the 4 "P's" of the marketing mix: product, price, place (physical distribution) and promotion, and their counterpart the 4 "C's": customer, cost, convenience and communication. Before going any further there are 2 constraints that are unique to agricultural products that must be addressed as they have a significant impact on a grower's ability to develop and implement effective marketing strategies.