Refutable packaging saves consumers and the environment: Australian hair-care company Salon Only developed a range of hair products with refillable packaging in order to maximise brand loyalty and minimise the cost to consumers and the environment

摘要

Salon Only's (SO) range of refillable hair-care products, first distributed in 1998 to thirty salons, is now stocked in over 700 salons across Australia and New Zealand and has recently undergone a packaging redesign to enhance its durability and on-shelf appeal. The innovative packaging enables the products to be returned to the salon and refilled up to six times before being recycled, and is made of 100% recyclable high-density polyethylene (HDPE).