Duckback Products Invites Customers to 'Live the Outdoors!'

摘要

Don't just sell the product. Sell the lifestyle. This philosophy is at the core of Duckback Products' new rebranding initiative for its top-selling Superdeck~R and Mason's Select~R brands. The theme of the rebranding initiative is: "Live the Outdoors!~(TM)" As part of the initiative, the company is using lifestyle images to depict homeowners enjoying their outdoor living spaces, such as a couple holding hands on a patio, a family sharing a meal on a backyard deck and a woman propping her feet up on a railing to enjoy the day. The emphasis is not on the products themselves but on how these products are the means to creating a beautiful new environment.