Bridgestone Corp. has unveiled a new Bridgestone symbol and brand tagline and announced a refinement of its corporate philosophy, "The Bridgestone Essence,' to mark the 80th anniversary of the Bridgestone Groups founding. The changes include refinement of the Bridgestone symbol that consists of the Bridgestone logo, Bridgestone mark and "B mark" in order to respond to diverse customer needs and to reflect changes in the current social environment.
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