ORAL CARE MAJORS PUMP IN A BREATH OF FRESHNESS IN MARKETING STRATEGIES

摘要

Even as Colgate -Palmolive (India) Ltd is gearing up to launch a new communications package, Dabur India is fine tuning its marketing plans to promote its dental care brands in domestic markets. Meanwhile, Anchor Health & Beauty Care is trying up with modern retail formats to reach out to a wider target audience. With increasing competition, the Rs. 2,200 crore Indian dental care sector will witness a lot of action in the next few months. "With diverse marketing strategy, dental care majors are now fighting tooth and nail to gain market share in the overcrowded category." according to industry analysts.