Nirma,the proverbial Rags to Riches saga of Shri Karsanbhai Patel is a classic example of the success of Indian entrepreneurship in face of stiff competition.Starting as a one-man operation in 1969,the Com-pany has a turnover of Rs,2,585 crores today.Nirma is one of the few names - which is instantly recognized as a true Indian brand,which took on mighty multinationals and rewrote the marketing rules to win the heart of princess,ie the consumer.Nirma,the proverbial 'Rags to Riches' saga of Dr Karsanbhai Patel,is a classic example of the success of Indian entrepreneurship in the face of stiff competition.
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