A tigerish approach: A 5.2 percent retail sales increase gives Ireland's seafood industry fresh ambition

摘要

A few months ago, the Irish Sea Fisheries Board, An Bord Iascaigh Mhara (BIM), announced there would be a radical overhaul of the country's seafood industry aimed at helping it become more competitive in terms of exports, particularly in new markets.The strategy dovetails with the Irish government's Food Harvest 2020 program, which stresses that it's within the reach of Ireland's seafood industry to generate sales of ?1 billion ($1.3 billion) by 2020 — up from its current level of ?822 million ($1.1 billion) — and in doing so create 3,000 new jobs.