Vigorous Promotion Efforts Paying Off

摘要

The vigorous publicity efforts this year by the National Onion Association have brought some outstanding results. The following accomplishments have been made possible due to the invaluable support from growers, shippers and suppliers from across thenation. A black and white mat release is currently available to the media. Essentially, a black and white mat release is a camera-ready article available to editors of more than 10,000 community newspapers nationwide. The spring article "Know Your Onions" focused on the handling and storage of spring onions and included a recipe for a Grilled Onion Bloom. Based on the latest circulation report, the article has generated over 344 newspaper articles with a readership of over 16 million. If the National Onion Association were to pay for the newspaper placements individually the cost would be nearly $30,000. The numbers are still climbing at this time, so be sure to watch your local newspapers for these articles. A fall release is currently in production.This release will discuss the availability of storage onions, their many uses and will include a recipe focusing on the use of convenience products to make a simple dinner.