Creating Healthy and Innovative Kid-Preferred Flavors for Breakfast Cereals and Baked Goods

摘要

Breakfast is arguably the most important meal of the day. Continually improving the nutritional value and taste of breakfast foods for kids is one way to start to build a healthier diet. Achieving this important goal takes a flavor partner with a thorough understanding of the manufacturer's needs and consumer preferences through the use of the effective methodologies and protocols. Once this critical information is obtained, it is up to the creativity and technical expertise of flavorists and application specialists to take this knowledge and translate it into flavor solutions that result in consumer-preferred flavors and products that will succeed in the marketplace. What is the future for breakfast cereal and baked good flavors for kids? A numberof market forces, including regulatory changes, global and regional flavor trends, the exposure of kids to these trends, the constant market demand for new and unique flavor experiences, and future health concerns, will determine the answer to this question. All of these pressures will drive innovation in breakfast cereals as we continue to strive to meet the changing demands of the market.