Enhancement of reading experience: Users’ behavior patterns and the interactive interface design of tablet readers

摘要

Purpose – Tablets are becoming mainstream devices for digital reading. Through user experience (UX), the purpose of this paper is to identify significant differences between tablet reading systems and other digital reading systems, explore potential requirements for the interactive interface, and propose design solutions so that user’ behavioral intention (BI) may be further enhanced. Design/methodology/approach – First, the authors extracted the context of use and behavior patterns by conducting contextual inquiries; then, potential requirements were identified and design solutions were developed; last, the technology acceptancemodel was employed to verify research findings. Findings – The outcome shows that the improved version of the interactive interface is significantly (p<0.05) superior to the original version in various aspects, including perceived usefulness, perceived ease of use, user attitude, and BI. Originality/value – So far, there has been no relevant research on UX concerning tablet reading systems. Therefore, this study first tried to investigate the primary difference between tablet reading systems and other digital reading systems in context of use and behavior patterns. Then, based on the foregoing discoveries, users’ motivations and perception of tablet readers were probed, and the problems with BI could be solved.