Using questionnaire data from digital television subscribers, links are established between the information sources used and the characteristics and interests of users. The research establishes that groupings can be made and identifies user groups most likely to use each source type. Four groups of users are identified and described: active traditional information users, passive traditional information users, electronic isolated users and electronic sociable users. The research forms part of an ongoing research project, which has, as part of its aim, the task of identifying particular users with the information sources that may be most appropriate for them.
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