CRM/E-COMMERCE INTERSECT - Midsize manufacturers reengage with online sales; benefit from customer context

摘要

Large numbers of intelligent people once firmly believed that by the time 2006 rolled around, almost all buying and selling - from groceries to commercial real estate - would be done over the Internet. But the complexity of selling sophisticated, feature-rich products online; fears of alienating traditional sales channels; and various sordid tales of the Internet more or less put the kibosh to that theory.