"We have gone from the first conversation being about the photography to it being about the photographer," says Heather Elder, who represents eight professional photographers from offices in San Francisco and New York, and follows the advertising industry with a close eye. What Elder means is that while there are many photographers who can produce great images, in 2015 the advertising industry was looking for photographers who could deliver a more diversified range of services, including, but not limited to, motion.
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